Concept

Japanese-inspired
Cream Flavored Soda

“Locally Exotic Soda”
Shonen ( 少年 in Japanese) literally translates to “boy” or “youth” . More commonly, the term Shonen is used in parallel with manga and anime in Japan that target this younger teen demographic. Shonen Soda grew from founder Ryota “Ryan” Hashimotoʼ s boyhood love of his hometownʼ s unique sweets. Ryan was born and raised in Tokyo, Japan, and upon immigrating to San Francisco, noticed that the variety of soda flavors he was used to was missing. Ryan wanted to create a beverage brand of his own to bring some of the "Nostalgic Japanese Crème Soda" to the western market and enlighten the palates of beverage enthusiasts.